Bruce Cotterill has walked the walk and he has now very ably talked the talk. This book clearly identifies that excellence in business is a journey and not a destination. He has cleverly guided the reader down the leadership highway regardless of where they are commencing their trip. Bruce has considerable experience across a broad range of platforms and I found his ideas, examples and guidance insightful and, most importantly, practical. This book is a compelling read and there is something valuable in here for everyone, no matter what your experience or background may be. I am confident that it will provide added clarity and focus to your planning and help you with your leadership journey no matter how far down that road you are.
Colonel (Retired) Jim Blackwell, ONZM, NZSAS, CEO Kauri Group Companies